Tuesday
9:00am
Becoming a Leader that Others Follow
Carey Nieuwhof
Lots of people have lots of definitions of leadership. The simplest is simply this – leaders are people that others follow. So what does it look like to develop your followership? This is one of our people-oriented discussions.
Social Proof w/ Case Studies & Testimonials
Jennifer Bourn
The best way to tell your company’s story is to use your customers’s words. Jennifer is going to talk about how to get and use customer testimonials and their stories for your case studies – all to help you grow your business.
10:30am
Lessons from a New Kind of Podcast
Shawn Hesketh
This is a session from the middle of the journey. What Shawn has been learning about a new dynamic podcast approach has been thrilling. He’ll share the journey and what he’s seeing.
Heading UpMarket
Chris Lema
If you’ve not done large deals, whether it’s 100k or 1MM, you might think it’s the same but bigger. It’s not. We’ll look at several different dynamics (for products and service companies) and answer questions.
Wednesday
9:00am
Talking about Product Strategy
Amy Hoy
Everyone wants to build products (even digital agencies). So it makes sense to have a conversation with Amy about product strategy. She’ll cover her initial thoughts but I expect the Q&A will cover everything from planning to differentiation.
Repeat Business
Jennifer Bourn
Agencies that are looking for more customers may already have everything they need – their historical customers. Jennifer will talk about how to bring old customers back for repeat business.
10:30am
Conversion Copywriting
Joanna Wiebe
If Joanna didn’t create the concept of conversion copywriting, it doesn’t really matter because she’s owned that corner from the get go. She’ll cover her best tips on writing copy that converts and answer all sorts of questions.
Motivating Your Team
Chris Lema
How do you keep your best staff and help them deliver incredible results? It’s all about motivation. Chris will introduce the 8 dimensions of motivation and share insights into leveraging them.
Thursday
9:00am
Customer Led Growth
Gia & Claire
From the experts themselves, we’ll take people on a journey on what it means to do customer research the right way. This session will introduce people to the CLG concept, and answer all their questions about how to put it into practice in their own companies.
Onboarding New Employees
Jorge Ahued
In another people-oriented session, Jorge is going to talk about how he helps onboard new employees. When your inventory contains thousands of different SKUs, how do employees come up to speed? And how do you help them get grounded in what business they’re really in?
10:30am
Segmentation & Personalization
Brennan Dunn
Like Claire & Gia, Brennan is coming to CaboPress right after publishing a new book on personalization. He’ll cover some insights around segmenting customers and then using that information to shape calls-to-action and offer language via personalization.
Product Pivots
Brian Casel
Brian is going to share his process from shifting ZipMessage to ClarityFlow, and from a general product to a targeted solution for coaches. His story will shape how people think about product pivots.
